The spa industry is an exciting, ever-changing business. There are many aspects to explore in this industry and get involved with. If you love beauty treatments and have a knack for customer service, there are endless opportunities to make money in the spa industry.
However, It’s no secret that there are more spas popping up all over the world. But with that said, many of these spa owners are on a bone dry when it comes to generating new clientele. Constantly losing customers can take its toll on a business. These spa owners know this all too well. That’s why it is imperative to be proactive when it comes to finding new opportunities for your business in order to stay in business.
Today’s blog will touch on this same topic. We will be discussing various opportunities and benefits in this industry. So some of you who are aspiring entrepreneurs could get some clarity on what to pursue in spa services. Others who are running this business for too long and are not growing could get some ideas and make some pivots in their business as well.
Working in a spa requires flexibility. You must be willing to learn or take on many new skills, such as massage techniques, facials or oil treatments. Some days will be slower than others, so flexibility is necessary to make all types of appointments and services happen on a regular schedule. What services you offer depends on the demographic of clients you cater to because every customer has different needs. Once you get clear on your customer provide the best customer service. However good service results in referrals which means more clients !!
Many spas offer eco-friendly products and services that benefit the environment and improves customer experience. However, this is an upcoming booming trend used by many. The three most effective eco-friendly options are
A) Using natural products while giving a massage or giving any services.
B) Create a natural aura in your spa with some architectural designs and make it look customer and nature friendly. At Salon shark we provide service for architectural design to remodel your spa salon. Visit us for more information.
C) Using an aromatherapy massage oil that is made from all-natural plant oils.
Relax Away Stress
Many people feel better after just one massage or facial. There are many stress relief options to choose from including hot stone massages, aromatherapy and holistic therapies such as colonics, cupping, reflexology, reiki and shiatsu. However, there is a high demand for this service in the industry. If you ace this skill the upside for your spa goes very high. Keep in mind you will require a lot of training to perform these services well for the clients. Bad service might result in bad review which will hurt your business.
Create a spa ambience
A relaxing environment is just part of what makes a business successful. This is different from going green ambience. In this, you can use your creative minds and come up with a new ambience that vibes with your clientele. From the moment clients walk in the door, your staff should make them feel welcome and relaxed. Offer soothing music, candles and soft lighting to create a calming atmosphere. Keep the business clean and add scented candles to bathrooms. If you are limited on time, use the services of an interior designer or colour consultant to help you choose colours that complement your decorating style.
Adding promotions is one of the best ways to increase your business. The most effective promotional items are gift cards and spa products. You can also offer digital coupons on your website, e-newsletters, and special offers in classified ads. Try to find a way to offer new and different services that will induce past customers to come back for more services. Most importantly make social media your best friend to promote your brand. Nowadays, it’s not difficult to do so, many professional consultants can help you promote your spa. Salon shark will promise very high traction of attention on social media through our service. Visit us to learn more.
Many spas choose to give back to their community. While you are running your spa, always keep in mind that the goal is to help others feel better and have a more positive outlook on life. Perhaps you can offer discounts to people who are retired or offer special packages at a discounted price for mothers-to-be. One of the best ways to give back is by donating your services. You can offer a free massage to someone who has had surgery or donate your services to old age homes. Many entrepreneurs underestimate the power of spreading the good word about their brand. This helps in creating some loyal customers who will come back to you all the time and improves the credibility of the spa owner.
Business is all about creating good relationships. Sincere concern and authenticity stand out in the customer’s mind because the biggest turn off in generating referrals is coming off as needy. One of the best ways to get new customers is by getting them from your current customers. Ask each client for a referral. If you receive multiple referrals, you can send out mass thank you letters, wine bottles. Sometimes simply going above and beyond helping your client selflessly works wonders in giving you referrals. You can also offer rewards such as discounts on future services or free products to those who refer the most people. Honestly, there is no one way in doing this everybody has a different style. All you need to do is to find what works best for you and sticking to that technique.
Start spa at home
You can also offer professional spa services from your home. At home, you do not have to pay the shop lease and other expenses which you need to pay if you set your spa salon outside. Offer manicures and pedicures as well as skin care treatments such as facials and anti-ageing treatments over at your place. However, there is some limitation as well for a home spa. The overall growth for your brand gets stagnant. You could use this technique until you generate enough capital to lease out an office. Salon shark can save you a lot of pain with our funding service so you can start your venture at an upbeat.
Offer more personalization
Having a great client is more important than trying to make money. Always remember that it is the customer who makes the business successful. When you greet your customers with a warm welcome, always send them home with their favourite gift, or even better yet, have them leave with something they need. Be creative about it. Your focus should be on building relationships while also making money. Once you made a good impression with the customer always follow up with them after a month. You can use many different scripts for follow-up but make it personalise with some information that is personal to them. For eg: follow up with a client on the day of their anniversary, greet them and say I remember today is your anniversary, would you like to give a start to your evening with a good massage with your wife.
We hope you liked our approach to today’s topic. This blog showed the opportunities arising in the spa industry and how can you monetize them. All the tips and insights shared above will provide support to the owners on how can they make their spa business more customer-centric. There are many more ideas you will find once you start with the business. The key is always to implement the ideas proficiently and hire staff to delegate the services to them, like front desk, assistant, or accountants. Hiring is important once your clientele will grow more pressure will come on you. Your staff will give you a breathing room and you can focus on areas where you are required the most in your business.