If you’re a spa operator, you know how important your spa menu is for driving new customers to your business. You might not be aware of just how much impact the menu can have on your business. It should be clear and easy to scan, as it’s where guests will make decisions about what they want to eat or drink at your establishment.
Not only that, but the menu should also entice guests and make them feel like they are in for a treat when they walk through the doors of your business. This should be an enjoyable experience. Creating a fun and inviting menu is essential to getting the most out of your business and bringing in new customers.
The spa menu essentially advertises what you have to offer and attracts customers. It’s important to cover the basics and take advantage of popular services. These are two different parts of running a successful blog or social media account. It’s also essential that you refresh your spa menu.
Here are 7 simple tips to help you design the perfect spa menu as well as some tips to help attract new clients while satisfying the loyal client base you’ve already developed.
7 tips to create a spa menu
1. Get plenty of feedback from your repeat clients.
No day spa business can be without a solid foundation of regular customers. Any business owner knows that it’s much better to retain an existing client than to acquire a new one, If you want to attract new clients, design your spa menu in a way that satisfies your existing client base but appeals to new clients as well. Your existing client base is your most valuable asset when it comes to updating your menu.
Gather feedback from your clients without being pushy. You can provide a comment card at your front desk or create a dedicated section of your website to collect feedback. The best customer service is when you know what your customers want. Consider sending out a survey to those who are most loyal to your company – a discount on future services or an entry into a drawing for a free spa package
2. Create and maintain a certain level of consistency.
You should maintain a certain level of consistency for your spa menu no matter how big you are scaling your operations. Stick to a simplistic timing ratio (like 30-60-90 minutes) and Compare the key components of a service. For example, the specific temperature the room needs to be in, etc.
If you like to add special details to your services, then they should be made systematic and presented in a different package. The best way to do this might be to create a new section in your list. You could then highlight the upgrades that are available which you want to provide to your customers.
It’s important to maintain consistency within the services themselves. If you provide service across multiple domains, you want to be consistent in how your service is described.
Ensure that your spa is qualified to execute the same procedures each time– each client should receive the same consideration to details irrespective of what service they purchase.
Also, it’s wise to maintain consistency with the products you choose to feature in your services. If possible, stick to a single brand – this will help with marketing consistency as well.
For doing this we recommend consulting a professional in this industry like salon shark itself where we can help to engineer your menu to meet the demand of your clients. Visit our strategy management service to learn more.
3. Don’t be swayed by transient fashions and don’t buy into every new trend
A successful spa needs to understand its client base and provide the services they desire this as a business owner you need to do a lot of research for your salon menu. To help your business not go stagnant, so it’s important to update the spa menu at least once a year.
It’s good to give your spa a refresh. You don’t need to make a complete change, but you might want to update your menu or offer seasonal specials.
It’s important to keep up with the latest trends. However, you don’t want to jump on a bandwagon that might not be there tomorrow. There are benefits and drawbacks to changing your spa menu based on current trends. You may find yourself making a lot of money in the short term but you could also end up losing your clientele. It’s better to stick with classic treatments for your daily spa menu than to create a set of signature services you can adjust throughout the year according to the season or changing trends.
Become part of our community to come in contact with other spa owners and get in touch with the change in the marketplace
4. Be straightforward and particular about your services.
There is nothing worse than going into a business and not knowing what to order. Most spa menus are similar and offer standard services like facials, scrubs, and body wraps. There is no damage in wishing to be different from the competition, Don’t neglect customer’s needs by creating a spa menu that is too complicated for them to navigate.
Be forthright about rates and particulars.
Many clients view your featured treatment online before booking an appointment. The users want to know the price of each service and what’s included in the package. Make sure in your platform to list the price directly below the description so there’s no confusion.
Don’t use jargon words in the description which your customer won’t understand keep it simple and clean. When describing the services you offer, use words that your clients will understand. This way, they know what they’re paying for and can make an informed decision. It also doesn’t hurt to go into a little detail about what benefits each service provides and what skin concerns it is designed to address
5. Consider the design of your salon menu
Just as important as the items on your spa menu is the layout of the menu. Whether you’re posting the menu online or printing it out for display in your salon, make sure it looks attractive without being too busy. Your spa menu should be a reflection of your brand and it should embody the ambience and the client experience you’re trying to create.
Be sure to start with a theme that compliments your company’s brand. Your spa should have a theme that you can identify with. Pick out elements from those themes to describe your ideal spa experience. For example, if you want to create a simple and relaxing experience for your customers from start to finish, you might go with something minimal.
If your spa is about extravagant luxury, go with something more elegant and glamorous. Devise a branding strategy based on the aesthetic you want to project. This should include your colour palette, paperweight, font size and typeface.
it’s best not to be cheap when it comes to the design of the spa menu. Don’t cheap out on photos. Hire a photographer or buy high-quality stock images. You want to make sure your photos are high-quality before printing them. Print quality is more important for the photo’s aesthetics.
Visit our human resource solutions if you want to get around some talented designers for your menus.
6. Create categories for your treatments:
It’s important to think about how you’re going to organize your spa menu before you start brainstorming services. To start, list the services that you want to add then divide them into categories, it’s always helpful to have 3 categories. When you offer a comprehensive list of services, the categories you use should be both helpful to clients and easy to navigate.
Make the most sense to classify your spa menu into 3 service types. Within each service group, however, you can exercise a little freedom when it comes to categories. Options of 3 help us to speed up the decision making process. This gives your customer more options according to their need.
For example, you might choose to categorize your facial services according to the primary benefit they provide.
You may want to separate anti-ageing treatments and acne treatments or group your services by the length of time it takes to receive them. You know what your client is looking for, so you can make a spa menu that will appeal to them.
7. Offer Outstanding Customer Service
Previously, we discussed how excellent customer service can increase the sales of spas. It’s important to give your clients a good experience at the spa. If you do, they’ll be more likely to refer you to their friends and family.
Some aspects of the process can be automated with the help of software and sensors that can take care of tasks like calibrating, scaling, and detecting quality issues. Get a software that will work for your needs. Send appointment reminders via text and email with do-it-all software. Software that will help you remind clients or patients about their appointments when they need it the most. Tailoring recommendations based on a client’s day-to-day routines can help you provide personal, customized care.
We highly recommend visiting our operational scaling where we can provide you with the above-mentioned software for your spa.
By following the steps above, you’ll be on the way to creating a spa menu that will attract new clients and stream your spa into a successful operation.
The market for spa is vast. To remain competitive with the plethora of spa business owners around, you need to know the pulse of what your customers expect from you. We hope this article helps you create a spa menu that won’t only help your business flourish but also offer something special for your clients.
To learn more about how we can help with your spa business visit our salonshark.com