Running your own business takes a lot of time, patience and knowledge. But if you know how to market your company as well as the clients that come through it, it can be easier to get a steady flow of customers through attractive salon offers.
For your business to have a steady flow of sales every season, the entrepreneur needs to come up with the next innovative campaign. One way to do this is through offering special event deals and promotions now and then.
However, we understand that coming up with an innovative campaign is somewhat tricky for an aspiring entrepreneur. Seeing what we have come up with 8 attractive salon offers that you can use right after the blog for your salon and this blog may also give you some insights on how can you come up with more ideas.
So without wasting any more time let’s get started with today’s blog.
1. Bring a friend along:
One of the most effective attractive salon offers to offer a discount if someone brings a friend with her. This is quite an attractive offer for both clients and friends. The ‘bring a friend’ promotion is also one of the most tried-and-true (classic) ways salons enter the market. Salon owners use these cards as a customer retention tool. It’s a win-win for everyone because the salon is gaining an extra customer while the client who brought in that friend also gets to enjoy certain rewards.
However, you must keep in mind this is sustainable. Running offers can be tricky. You’ve got to make sure your deal is attractive enough to attract customers but that it also has the potential for a good ROI for your business.
For every referral, a client will get a 10% discount coupon for their next service. You can also create a referral points system which clients can avail once they’ve referred a pre-set limit of customers.
2. On the spot discounts:
A discount on the spot is where customers can immediately get a discount if they are ready to pay for service right away. An example is this offer: “20% off your first service if you book today!” If you have excess inventory, using some smart inventory management and running a promotion like this can be one of the best things you can do to move out older products without disrupting your normal prices.
You can be spontaneous too. For example, If your salon seems dead on a dull day, ask your customers to follow you on social media for an exclusive discount.
This will help you boost sales and keep customers coming back! With this, clients will be tempted and will want to book a session right away. Offers with flexible hours help you retain staff and prevent a loss of revenue. The more revenue you generate, the more money your company will have.
3. Enjoy 3 for the price of 2:
This is one of the most effective attractive salon offers. If salons are running out of something and can’t get enough customers to buy it, an offer like this could be your saving grace.
The favourite supermarket offer can work for salons as well; probably one of the best offers for salons. Your discount will prompt your customers to spend more in order to redeem it. You can apply these 3 for the price of 2 deals on your retail products and services.
Another important factor for you to keep in mind is that the item will be cheaper for you to sell than your primary products. For example, if a client is availing a manicure and pedicure, give them a free 15-minute shoulder massage. This won’t hurt your prices and it will make your clients happy, too.
4. Birthday discounts:
Birthday discounts are always a good idea for a salon. You must offer a special deal just for the occasion and it’s unlikely your customers can afford to go elsewhere. This means you’ll make more money on their services and they have no other choice but to spend more since they know the deal won’t last long!
On your site, ask your clients to share their birthdays with you so you can have some form of customer loyalty.
Praise your valued clients on their special day by issuing a discounted coupon. Salon software tells you every client’s birthday. It makes sure that you never miss a one. A birthday discount doesn’t have to be something very big. It’s just a gesture to show your clients that you truly care about them. Anywhere between 15-20% is ideal.
If you are thinking of where you can get software like this well we can help you develop one which will be specifically catered to your need. To get more information visit us at platform development services.
5. Give discounts for positive reviews:
On your website, ask clients to tell you about their experience and give them a discount. This will encourage them to write good reviews on your site if they are satisfied with their service. It will also keep customers coming back and refer the salon to others. The best thing about this idea is that you don’t have to spend a lot of money on reviews and it’s very easy for your clients to read them!
Before you run a promotion like this though, make sure it suits your business. Having an exciting reward for positive reviews will encourage your customers to bring more of their friends to your salon and spread the more positive word in the market.
6. Provide a value-added service:
There are a set number of people who visit the salon more often than others. You must appreciate them for this. The best way to thank them for their loyalty is by giving them salon vouchers that they can use on their next couple of visits or by providing express value-added services. Another way to express gratitude for customers is to upgrade them. Once you learn how to work with these attractive salon offers this can really generate a lot of sales for your salon. For example, If a client books a regular pedicure, upgrade them to a deluxe/spa pedicure. This little gesture will make them
7. Seasonal salon offers:
Always have a reason and a season for parlour package offers. Don’t make your clients feel like you’re desperate for business. Make an offer compliment a seasonal promotion or event. Make a whole lot of SMS templates you can send out to your clients on Valentine’s Day, Women’s Day, Black Friday, Christmas and more special occasions and festivals. The best days to promote your services are Mondays and Tuesdays. Try pampering your clients with a complimentary manicure or pedicure. Choose a nail designer that your customers know. Ensure that your clients are happy with the service before you issue that coupon.
If you need help with creating SMS templates or coupons let our creative services team help.
There are many companies which charge high for such services but we don’t do that, as we believe in providing the best quality services at an affordable price. Visit our strategic management services where we can help you with this.
8. Make each day a happy day:
Some days may be slower in a salon. When that’s the case, you can offer discounts during those times to increase traffic. Using Salon Offer Messages, you can roll out different offers each day of the week and have them valid only for a couple of hours on a first come first serve basis. For example, for a theme such as Manicure Monday, Waxing Wednesday, Facial Friday, Sangria Sunday and so on. These worthwhile salon savings can dramatically increase your bottom line. In this case, you should be able to make significant profits from just these types of salon offers.
Now you see how valuable it is to advertise your attractive salon offers with coupons and discount codes. There are many ways to do this and you need to find the best solution that works for you. Remember that these are just some of the best salon offers. Many others can be of great value to your business. If you have any other tips, we will love to hear from you.
As growing up as a salon entrepreneur you may make some mistakes in this and to help reduce them we have come with some integrated solutions which will be customized to your needs. Visit our strategic management services where we can help you with this.